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Project Readout // 2025.A

Paid Advertising Campaign (Multi-Platform)

6–18 weeks Confidential Client (SME / Online Business)

Overview

Launching and scaling high-performance paid advertising campaigns across multiple platforms to drive targeted traffic, generate leads, and maximize return on ad spend.

Protocol Goals

  • Increase qualified traffic
  • Optimize CPA
  • Profitable Scaling

Agency Directives

  • / Paid strategy planning
  • / Audience research
  • / Creative direction
  • / Budget management

Operational Challenges

Challenge: High ad costs.

Solution: Optimized audience targeting and refined creatives to lower costs.

Challenge: Low-quality traffic.

Solution: Shifted focus to intent-based keywords and lookalike retargeting.

Sprint Process

01Market Research
02Account Structuring
03Creative Development
04Launch & Testing
05Scaling

Tech Stack

Google AdsMeta Ads ManagerTikTok AdsConversion Tracking

System Impact.

📈 Improved CTR
💰 Reduced CPA
🚀 Consistent traffic growth

"They helped us scale our ads while keeping costs under control. Results were measurable."

Verified Source // Confidential Client (SME / Online Business)