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Project Readout // 2025.A

Lead Generation Campaign (Multi-Platform)

7–20 weeks Confidential Client (SME / Online Business)

Overview

Building a high-converting lead generation system for a business struggling with low-quality leads and wasted ad spend. Trafficbets Agency designed a multi-platform advertising strategy to attract high-intent users.

Protocol Goals

  • Generate sales-ready leads
  • Reduce cost per lead (CPL)
  • Improve conversion rate
  • Scale traffic system

Agency Directives

  • / Campaign strategy
  • / Audience research
  • / Ad optimization
  • / Funnel design

Operational Challenges

Challenge: Low lead quality.

Solution: Refined audience targeting and optimized the funnel for intent-based traffic.

Challenge: High ad costs.

Solution: Conducted A/B testing and reallocated budget to top-performing assets.

Sprint Process

01Audience Research
02Campaign Setup
03Creative Development
04Funnel Optimization
05Scaling

Tech Stack

Google AdsTikTok AdsMeta Business SuiteGoogle Analytics

System Impact.

📈 Increase in qualified leads
💰 Reduced cost per lead
🎯 Higher lead-to-sale rate

"Quality improved immediately, and we finally started seeing real results."

Verified Source // Confidential Client (SME / Online Business)