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Project Readout // 2025.A
Google Ads Performance Campaign
2–4 weeks Confidential Client (SME)
Overview
Creating and optimizing high-performing search campaigns to drive high-intent traffic and maximize ROAS.
Protocol Goals
- Drive high-intent traffic
- Reduce cost per lead
- Maximize ROAS
Agency Directives
- / Strategy
- / Keyword research
- / Conversion setup
- / Budget scaling
Operational Challenges
Challenge: High CPC.
Solution: Refined keyword targeting and ad relevance.
Challenge: Low conversion.
Solution: Improved ad copy and landing page alignment.
Sprint Process
01Keyword Research
02Campaign Setup
03Ad Copy Dev
04Tracking Setup
05Scaling
Tech Stack
Google AdsKeyword PlannerAnalyticsTag Manager
System Impact.
📈 Increase qualified traffic
🎯 Higher conversion rate
🚀 Predictable lead flow
"Trafficbets Agency helped us turn Google Ads into a reliable source of leads."
Verified Source // Confidential Client (SME)